Introduction to Search Engine Marketing and AdWords by Todd Kelsey

Author:Todd Kelsey
Language: eng
Format: epub
Publisher: Apress, Berkeley, CA

Then I include the numbers, or even a screenshot of the portion of the screen with the most relevant numbers:

Some clients like to know how the current time period compares to the last time period, such as this month compared to last month. You can set the timeframe for the previous month, get the numbers, and comment on how they went up or down. You can also set the timeframe for both months and show the differences in a screenshot.

To start out, I recommend keeping it simple. In general, I recommend playing a bit with each of the areas mentioned in this chapter. After you have a week’s worth of data, try reporting on that week.

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